Adidas + Finish Line: Ultra Boost 19

Partnering with Adidas + Finish Line, we delivered a high impact, consumer facing experience for Finish Line’s Winner’s Circle members featuring Adidas’ UltraBoost 19 sneaker. Complete with social campaign, the activation included retail display, styling experience, performance and local food and drink.

Service

Service

Role

Product Activation, Retail Design, Social Campaign

Client

Adidas, Finish Line

Firm

HappyLucky

Year

2019

Service

Service

Service

THE CHALLENGE

Give back to adidas' top consumers

Adidas partnered with Finish Line to search their reward program, Winner's Circle, for adidas' top consumers. These were true brand enthusiasts spending thousands of dollars a year on adidas sneakers. We invited the guests to a secret party at the iconic Winston House in LA to give our winners a once-in-a-lifetime experience to help celebrate the launch of UltraBoost 19 sneaker.

THE SOLUTION

 

Provide A-list experiences at a secret party

 

We hosted the top Finish Line consumers to a customization apparel styling experience with top LA stylists and a surprise performance by Jay Rock. 

STYLING EXPERIENCE

 

Our stylists worked with guests to put together a look that was 100% them and 100% reboosted. We were able to cut & sew, mix & match, and embroider their swag to make it completely unique. 

INFLUENCER STATUS PHOTOGRAPHY

Forget the standard photo booth–we brought in a team of photographers to capture our guests and deliver Instagram-worthy shots. Using two different iPad stations, we live-uploaded photos, and consumers were able to download directly in real time. 

DIGITAL BREADCRUMBS

 

Social hype

The multi-tiered social campaign was tied together through mystery posts and slowly revealed the party of a lifetime.

INSTAGRAM

 

Social stats

One in-line post in the first 24 hours received 107,298 impressions, 3.2k likes and and 270 views on #UltraBoost19. FinishLine stories in the first 24 hours received 430,101 total views, 71 product clicks and 20 website clicks.

© 2020 by Katie Miller