Adidas + Finish Line UB19

Partnering with Adidas + Finish Line, we delivered a high impact, consumer facing experience for Finish Line’s Winner’s Circle members featuring Adidas’ UltraBoost 19 sneaker. Complete with social campaign, the activation included retail display, styling experience, performance and local food and drink.

Service

Service

Service

Product Activation, Retail Design, Social Campaign

Client

Adidas, Finish Line

Firm

HappyLucky

Year

2019

Service

Service

Service

Overview

We took over the iconic Winston House LA venue to give our winners a once-in-a-lifetime experience. We hosted them to a customization apparel styling experience with top LA stylists and a surprise performance by Jay Rock. 

Styling Experience

Our stylists worked with guests to put together a look that was 100% them and 100% reboosted. We were able to cut & sew, mix & match, and embroider their swag to make it completely unique. 

Influencer Status Photography

Forget the standard photo booth–we brought in a team of photographers to capture our guests and deliver Instagram-worthy shots. Using two different iPad stations, we live-uploaded photos, and consumers were able to download directly in real time. 

Social Hype

The multi-tiered social campaign was tied together through mystery posts and slowly revealed the party of a lifetime.

Social Stats

One in-line post in the first 24 hours received 107,298 impressions, 3.2k likes and and 270 views on #UltraBoost19. FinishLine stories in the first 24 hours received 430,101 total views, 71 product clicks and 20 website clicks.

© 2019 by Katie Miller