Adidas Women NYC website
Building brands means more than just consumers, it means a community of engaged brand advocates. We created a seamless website for the NY community to sign up for fitness events, download their photos and stay involved.
Website Design, Video Editing Art Direction
From wireframes, to high fidelity mockups, I created this website from scratch. Working with developers, we created a platform for users to create their own profiles, included a hashtag aggregator, gallery and of course, shopping for the latest fitness outfit at adidas.com.