TNT Claws Premiere

An epic premiere party celebrating the release of TNT's new show, Claws. A midnight-dark, wickedly funny showcase of female badness, Claws is set in a South Florida nail salon. We produced a large scale movie premiere in downtown LA as well as an after party complete with fully functioning nail salon, pool party and go-go dancers, all set in a white Hollywood Hills mansion.

Service

Service

Role

Activation, Experiential Design

Client

TNT

Firm

Gallagher

Year

2017

Service

THE CHALLENGE

 

Create an invite only premiere & after party

TNT asked us to create a movie premiere for its new show, Claws. Claws pushes boundaries of sex, money, drugs and mayhem, and our party would need to keep that same energy. It was a once in a lifetime chance to go big and push boundaries of what a typical brand experience is.

Service

Service

THE SOLUTION

 

A star studded night

THE PREMIERE

 

Our solution was taking over the Harmony Gold premier theatre in LA and turning it into a red carpet experience with a backdrop step and repeat, characters cars for photo opportunities and luxe theatre showcasing the show.

THE AFTER PARTY: A FLORIDA EXPERIENCE

 

A replicated set of the Nail Artisans of Manatee County means that our guests step into the characters' shoes and experience a party of a lifetime. Experiences included a full nail bar, upstairs lounge with go-go dancers and pool dance party.

© 2020 by Katie Miller