TNT Claws Premiere

An epic premiere party celebrating the release of TNT's new show, Claws. A midnight-dark, wickedly funny showcase of female badness, Claws is set in a South Florida nail salon. We produced a large scale movie premiere in downtown LA as well as an after party complete with fully functioning nail salon, pool party and go-go dancers, all set in a white Hollywood Hills mansion.

Service

Service

Role

Activation, Experiential Design

Client

TNT

Firm

Gallagher

Year

2017

TNT Claws Premiere Party

TNT Claws Premiere Party

Service

THE CHALLENGE

 

Create an invite only premiere & after party

TNT asked us to create a movie premiere for its new show, Claws. Claws pushes boundaries of sex, money, drugs and mayhem, and our party would need to keep that same energy. It was a once in a lifetime chance to go big and push boundaries of what a typical brand experience is.

Service

Service

THE SOLUTION

 

A star studded night

THE PREMIERE

 

Our solution was taking over the Harmony Gold premier theatre in LA and turning it into a red carpet experience with a backdrop step and repeat, characters cars for photo opportunities and luxe theatre showcasing the show.

THE AFTER PARTY: A FLORIDA EXPERIENCE

 

A replicated set of the Nail Artisans of Manatee County means that our guests step into the characters' shoes and experience a party of a lifetime. Experiences included a full nail bar, upstairs lounge with go-go dancers and pool dance party.