TNT Claws Premiere
An epic premiere party celebrating the release of TNT's new show, Claws. A midnight-dark, wickedly funny showcase of female badness, Claws is set in a South Florida nail salon. We produced a large scale movie premiere in downtown LA as well as an after party complete with fully functioning nail salon, pool party and go-go dancers, all set in a white Hollywood Hills mansion.
Activation, Experiential Design
Create an invite only premiere & after party
TNT asked us to create a movie premiere for its new show, Claws. Claws pushes boundaries of sex, money, drugs and mayhem, and our party would need to keep that same energy. It was a once in a lifetime chance to go big and push boundaries of what a typical brand experience is.
A star studded night
Our solution was taking over the Harmony Gold premier theatre in LA and turning it into a red carpet experience with a backdrop step and repeat, characters cars for photo opportunities and luxe theatre showcasing the show.
THE AFTER PARTY: A FLORIDA EXPERIENCE
A replicated set of the Nail Artisans of Manatee County means that our guests step into the characters' shoes and experience a party of a lifetime. Experiences included a full nail bar, upstairs lounge with go-go dancers and pool dance party.