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Nike Retailers Lounge Superbowl LI
Nike invited all their top retailers to Houston, Texas for Superbowl LI. They wanted a relaxing lounge that resembled the western culture and longhorn vibe. Inside we hosted a full bar, pinball, lounge furniture and more.
Service
Service
Role
Spacial Design, Experiential Design, Furniture, Logo Design
Client
Nike
Firm
Gallagher
Year
2017
Service
Service
THE CHALLENGE
Create an authentic Texas style lounge for Nike's top retailers
Our challenge was to ordinary conference room and transform it into a Houston themed interactive playground for Nike's best retailers visiting for Superbowl LI.
THE SOLUTION
Personalization with Texas hospitality
From invite to execution, we customized every touchpoint from invite, logo, seeder kit to the Superbowl lounge and hotel welcome kits.
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