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Nike Retailers Lounge Superbowl LI

Nike invited all their top retailers to Houston, Texas for Superbowl LI. They wanted a relaxing lounge that resembled the western culture and longhorn vibe. Inside we hosted a full bar, pinball, lounge furniture and more.

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Role

Spacial Design, Experiential Design, Furniture, Logo Design

Client

Nike

Firm

Gallagher

Year

2017

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THE CHALLENGE

Create an authentic Texas style lounge for Nike's top retailers

Our challenge was to ordinary conference room and transform it into a Houston themed interactive playground for Nike's best retailers visiting for Superbowl LI.

 

THE SOLUTION

Personalization with Texas hospitality

From invite to execution, we customized every touchpoint from invite, logo, seeder kit to the Superbowl lounge and hotel welcome kits.

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© 2020 by Katie Miller